Håvard Lehn Leads Planned Growth as Group CEO Across Nordic.Partners, AffCollect, and Princeps
Over the past few months, Nordic.Partners has undergone an important leadership restructuring designed to support the continued growth of the business and strengthen collaboration across the group.
As part of this handover, founder Håvard Lehn has assumed the role of Group CEO, overseeing the strategic direction and long-term development of Nordic.Partners, AffCollect, and Princeps. The new structure allows each company to concentrate on its core expertise while creating stronger synergies across the group.
Having built Nordic.Partners into an award-winning affiliate network, Håvard is now focused on leading long-term strategy, identifying new growth opportunities, and aligning the group’s technology, affiliate, and advisory businesses under a common vision.
“As our companies have grown, it became clear that we needed a structure that allows each business to develop independently while working more closely together,” said Håvard Lehn.
“As Group CEO, my role is to concentrate on long-term strategy, innovation, as well as ensuring we’re building an enduring ecosystem across all three companies. This structure enables our leadership teams to stay focused on execution while we continue investing in growth and new opportunities.”
As part of the restructuring, Sara Hägge was appointed CEO of Nordic.Partners and now leads the company’s day-to-day operations, partner relationships, and continued expansion.
The updated leadership structure represents the group’s long-term vision: combining affiliate expertise, proprietary technology through AffCollect, as well as strategic advisory services under one leadership framework, enabling each business to scale independently.
Today, Nordic.Partners, AffCollect, and Princeps continue to work closely together, creating greater value for affiliates, operators, and partners through innovation, transparency, and sustainable, lasting growth.
