Nordic Network Ltd has entered into a strategic partnership with AffPapa, bringing together their networks across iGaming, affiliate marketing, esports and gaming. The partnership comes as Nordic Network prepares to join AffPapa Conference Cancun 2026 on November 23–25, representing both Nordic.Partners and Nordic Partners Gaming.
The partnership will see the two companies collaborate across media, events, content and industry initiatives, creating new opportunities to connect operators, affiliates and other stakeholders across their respective networks.
The collaboration builds on an existing relationship between Nordic Network Ltd and AffPapa and comes at an important stage as it continues to expand its activities across both iGaming and esports.
Nordic Network operates a growing portfolio of businesses, including Nordic.Partners, AffCollect, Princeps, and the recently launched Nordic Partners Gaming (NPG).
“We’ve known the AffPapa team for some time, so this partnership seems like a natural progression of that relationship,” said Håvard Lehn, Group CEO of Nordic Network Ltd.
“Nordic.Partners continues to grow within iGaming, while the launch of Nordic Partners Gaming has opened a completely new direction for us in esports and gaming. AffPapa has built a strong international community around affiliates and operators, and we see a lot of potential in bringing these networks closer together and creating new opportunities across both industries.”
Next stop: AffPapa Conference Cancun 2026
One of the first major activations under the partnership will be AffPapa Conference Cancun 2026, taking place on November 23–25 in Cancun, Mexico.
The Nordic Network team will attend the conference representing both Nordic.Partners and Nordic Partners Gaming.
For Nordic Partners Gaming, the conference will provide another opportunity to introduce the recently launched company to the international iGaming community and develop conversations around the growing intersection between esports, gaming audiences and licensed iGaming. NPG will also host its own dedicated Esport Zone at the Cancun conference, showcasing its commitment to the esports sector and offering attendees an immersive experience
For Nordic Partners Gaming, the conference will provide another opportunity to introduce the recently launched company to the international iGaming community and develop conversations around the growing intersection between esports, gaming audiences and licensed iGaming.
NPG was launched earlier this year following Nordic Network’s acquisition of professional Counter-Strike 2 team AM Gaming. The company combines Nordic Network’s experience in iGaming, affiliate marketing, commercial partnerships and international business development with dedicated esports expertise and industry relationships.
Yeva Avagyan, Head of Commercial at AffPapa, commented:
“We’re very happy to expand our partnership with Nordic Network and bring our communities even closer together. We see plenty of room for collaboration across content, events and networking, and we’re especially looking forward to welcoming the Nordic Network team to Cancun and seeing what we can build together beyond the conference.”
The strategic partnership is designed to go beyond a single event, with Nordic Network and AffPapa planning further collaboration across media, content, events, networking and industry initiatives.
Further joint activities will be announced throughout 2026.
About Nordic Network Ltd
Nordic Network Ltd is an international business group focused on developing commercial opportunities, strategic partnerships, and scalable ventures across selected industries and markets.
The Group operates a growing portfolio of businesses. Nordic.Partners is its established iGaming affiliate network, while AffCollect is a proprietary reporting, attribution and analytics platform for iGaming affiliates. Princeps is a management and communications agency connecting talent and brands. Nordic Partners Gaming (NPG) is the Group’s esports and gaming company, connecting esports organisations, gaming creators, licensed iGaming operators, brands, affiliates and media partners.
About AffPapa
AffPapa is the ultimate iGaming directory connecting affiliates and operators for a fruitful partnership. With built-in features and services designed to help both parties navigate through the world of iGaming, AffPapa provides its partners with all the necessary content to deliver strong market performance and boost overall brand recognition – all with the purpose of ending up on the winning path.
The directory currently boasts over 2,300 affiliates and 300+ top-tier operators. With the sole focus of connecting the industry, AffPapa also hosts AffPapa iGaming Awards, AffPapa Conference, and iGaming Club series of networking events.
